This blog is a collection or articles that I have written for various publications, websites and papers over recent years. These relate to my thoughts on the measurement, analysis and optimisation of online performance.
The recent articles are as follows:
How much do free stats tools cost?
There is growing evidence that free stats tools are a false economy.
The Ten eCommerce Commandments
Increase sales, drive up conversion rates from marketing activities and optimise the underlying performance of their websites in 10 not so simple steps.
Redefining The Single Customer View
(adding website visitor behaviour to the mix)
There’s nothing new about the concept of a single customer view. Everybody understands the benefits and many argue passionately about the insight that can be gained from a centralised view of customer contact and activity.
Mobile Revolution, What Mobile Revolution?
There is no doubt that the number of people accessing websites through their mobile phone is rising. The headlines talk of a “mobile revolution” and the numbers seems to back this up. But is this really a mobile revolution or is there more to it?
The Path from Preference to Purchase
Successful online businesses recognise that in order to optimise conversion they need to have a holistic view of website visitor behaviour. They need much more than the sales centric view provided by their e-commerce platform.