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December 14th 2004
Web
Metrics today announced that it had acquired a significant stake in
ClickDetective Ltd. The investment is accompanied by working capital
to enable the company to launch its ClickDetective online service worldwide.
Commenting
on the investment, David Hudson, managing director at Web Metrics said "We
believe that we have identified an exciting company with a product,
ClickDetective, that provides a unique solution to the problem of
pay-per-click abuse. The company however lacked the funds to fully
exploit its potential. We believe that our investment will propel the
company into the mainstream."
ClickDetective is an online subscription service that monitors a website's landing pages.
It provides information about the visitors to these pages and alerts the
site manager if repeat visits are identified. If the landing page is
used in conjunction with a pay-per-click campaign, repeat visitors can be
asked to save the page as a favourite and then warned that their actions are
being monitored if they subsequently return via the online advert. In this way pay-per-click advertisers
can avoid the high costs of visitors who repeatedly and often maliciously click on
pay-per-click adverts. The service is available at
www.clickdetective.com.
Further information for editors:
ClickDetective Ltd was founded in early 2004 and launched its ClickDetective
online click abuse deterrent service in the autumn of 2004. More
information is available at
www.clickdetective.com.
Web Metrics Ltd was formed in 1986 and is based in the Thames Valley. The Company offers a range of web testing, analysis and acceleration services and clients include Allianz Cornhill, CIS, Confetti and Research Machines.
This
release is available as a PDF document [click
here]
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